Nielsen White Papers

Brands risk losing the Woman of Tomorrow!

This report is focused on the female shopper in the UK. It has been created
for International Women’s Day by Women In Nielsen, an employee resource
group within our UK business supporting diversity and inclusion.
Women dominate FMCG (Fast Moving Consumer Good) shopping,
accounting for 70% of spend and 65% of trips. They therefore have a big
influence on FMCG shopping behaviour overall. By age 67, a female has
completed a whopping 10,000 shopping trips.

Women buy 56% of books, but only account for 50% of spend. They are
buying cheaper books on average than men. However younger women buy
the most expensive books of all female age groups.

To download a free copy of the report:Brands risk losing the Woman of Tomorrow!

 

NIELSEN BOOK RELEASES ITS LATEST FINDINGS: THE IMPORTANCE OF METADATA FOR DISCOVERABILITY AND SALES

Following the success of the Nielsen White Paper: The Link Between Metadata and Sales published in 2012, Nielsen Book undertook a new study and the initial results were presented at the BIC New Trends Seminar last September. Nielsen Book analysed the link between the completeness of metadata and book sales – and has for the first time run a parallel analysis to cover the US book market – the early results of the US Study were presented at the Frankfurt Book Fair in October.

NIELSEN BOOK STUDY: THE IMPORTANCE OF METADATA FOR DISCOVERABILITY AND SALES
 
UK Study

US Study

For further information contact:

Email: marketing.book@nielsen.com