Nielsen Book Research
In 2013 Nielsen acquired the business Intelligence and commerce solutions products from Bowker consisting of: PubTrack™ Digital, PubTrack™ Christian, PubTrack™ Higher-Ed, and Bowker Market Research Books & Consumers, Global Ebook Monitor and custom research. Commerce Solutions products: PubEasy® and Pubnet®. This acquisition enhances Nielsen’s Book solutions portfolio and brings deeper insights and improved efficiencies to the global book industry.
Nielsen Books & Consumers™
This is the publishing industry’s exclusive resource for understanding consumer book buying behavior. Gain actionable insights into behaviors and opinions of book buying consumers. This business intelligence toolset helps the publishing industry understand key measures of book consumers, such as demographics and book purchase preferences, while providing insight into book buying behaviors, habits, and book shopping occasions.
Our service helps publishers and booksellers discover and analyze the book buying behavior of consumers and help inform their business decisions. Learn more about book consumers, such as demographics and book purchase preferences, while gaining insight into book buying behaviors, habits, and book shopping occasions. Nielsen Market Research provides accurate, reliable, and actionable data, delivered in clear formats letting you put it to work immediately for your company.
Nielsen provides editorial content with expert analysis and interpretation of the data related to:
- Demographic portraits of key buyers
- Channel and outlet profiles
- Binding and genres performance
- E-book device ownership
- Publisher market share
- Book awareness & purchase motivation
Nielsen Global eBook Monitor™
Nielsen Global eBook Monitor™ (GeM) tracks consumer purchases of e-books, and attitudes about ebooks, in ten major world markets. This report provides comparative information on eBook consumption in Australia, Brazil, France, Germany, India, Japan, South Korea, Spain, the U.K. and the U.S.
The Nielsen Global eBook Monitor aims to inform the publishing industry during a critical period of change. An annual study, over time it will create a unique view of market shifts in response to new digital formats. The Nielsen Global eBook Monitor currently operates in partnership with Pearson, Tata Consultancy Services, AT Kearney, and Book Industry Study Group (BISG).
To order the reports:
Click here to visit the Nielsen Bookconsumer.com (UK)
Click here to visit the Nielsen Bookconsumer.com (US)
Nielsen Research Services
Nielsen Market Research has become a primary source for publishing industry market research services. Our experienced analysts will help you ask the right questions and analyze the data to provide actionable and accurate results for your business.