Nielsen Book Research

Nielsen Books & Consumers 

This is the publishing industry’s exclusive resource for understanding consumer book buying behavior. Gain actionable insights into behaviors and opinions of book buying consumers. This business intelligence toolset helps the publishing industry understand key measures of book consumers, such as demographics and book purchase preferences, while providing insight into book buying behaviors, habits, and book shopping occasions.

Our service helps publishers and booksellers discover and analyze the book buying behavior of consumers and help inform their business decisions. Learn more about book consumers, such as demographics and book purchase preferences, while gaining insight into book buying behaviors, habits, and book shopping occasions. Nielsen Book Research Services provide accurate, reliable, and actionable data, delivered in clear formats letting you put it to work immediately for your company.

Nielsen Book provides editorial content with expert analysis and interpretation of the data related to:

  • Demographic portraits of key buyers 
  • Channel and outlet profiles
  • Binding and genres performance
  • E-book device ownership
  • Publisher market share
  • Book awareness & purchase motivation

 

 

Nielsen Book has become a primary source for publishing industry market research services, our experienced analysts will help you ask the right questions and analyze the data to provide actionable and accurate results for your business.

For more information email: infobookresearch@nielsen.com