Nielsen PubTrack

In 2013 Nielsen acquired the business Intelligence and commerce solutions products from Bowker consisting of: PubTrack™ Digital, PubTrack™ Christian, PubTrack™ Higher-Ed, and Bowker Market Research Books & Consumers, Global Ebook Monitor and custom research. Commerce Solutions products: PubEasy® and Pubnet®. This acquisition enhances Nielsen’s Book solutions portfolio and brings deeper insights and improved efficiencies to the global book industry.

Nielsen Book offers a wide range of business intelligence and sales analytics solutions providing the publishing industry with critical information for understanding digital and print markets.

Nielsen PubTrack™

Nielsen PubTrack is a set of business intelligence tools and services providing the publishing industry with insight into digital and print market dynamics. 

Nielsen PubTrack provides accurate, reliable and actionable data, delivered in formats that can work immediately for your company.

Nielsen PubTrack lets you track: 

  • Book sales across various sales channels via peer-to-peer and aggregated views

  • Product flow throughout the supply chain

  • Customer profiles and buying habits

  • Frequency and velocity of titles moving through the marketplace

  • Inventory turns and efficiencies of stocked titles through retail channels

  • Product intelligence, industry trends, and company performance

Nielsen PubTrack™ Higher Education

PubTrack Higher Education is the premier market intelligence source for the college textbook publishing industry. This service compiles textbook sales information from institutions nationwide in order to provide the college publishing industry with a suite of title-level market and course adoption intelligence tools.

For more information: Nielsen PubTrack Higher Ed

Click here to visit Nielsen PubTrack Higher Ed Sales Data Analysis

Nielsen PubTrack™ Digital

Introducing a simplified “e” sales collection process, fully independent of retail reporting, that provides a clear and realistic picture of the e-book business today. Data coverage spans three years and gives unprecedented access to two of the main market segments (e-Tail and Libraries/Distributors).

 Nielsen PubTrack™ Christian

The leading data warehouse, aggregation and analysis tool set created exclusively for today's Christian publishers and retailers. Combining the resources of, with up-to-date retail sales data affords you the opportunity to make informed business decisions that help your company and business partners reach their fullest potential.