Earlier this year Nielsen was commissioned to undertake a comprehensive new study of the India Book Market. This report looks at the fast growing Indian book market, from the perspective of the print book supply chain and its market size within three key segments – Academic/ Professional, School text books and Trade books and will also cover the book consumer. The study gives some insights on e-books and journals.

The report covers two important aspects viewed from within the book industry, talking to publishers, distributors, wholesalers, library suppliers and retailers and also looking at consumer purchasing behaviour. 

This important project provides an in-depth view of the book market, the size, pricing and distribution channels, the impact of technology as well as governmental policies frame-work.  The report also looks at consumer purchasing behaviour, demographics and their attitudes to purchasing or not purchasing and why.

The market is extraordinarily diverse. There are 22 official languages in India – if you count regional dialects, the figure rises dramatically, to 1,600. Fifty-five per cent of trade sales are of books in English. Books in Hindi account for 35% of Indian language sales, but the largest share of these sales is taken by “Others”, despite what the report identifies as a “highly disorganised” local publishing sector. Here, both in trade and educational publishing, there is significant room for growth.

• Population: 1.28bn
• 22 official languages; including regional, 1,600
• Literacy rate rising rapidly
• Books in English are more than half of trade sales, with Hindi second

Nielsen Book has played a leading role in the book industry for more than 150 years, providing consumer research, retail sales analysis and search and discovery services for the book industry.  Nielsen Book’s expertise in this field ensures a comprehensive and objective view of the India Book Market.

For further information:
Vikrant Mathur, Associate Director, Nielsen Book: