Press Releases

09/01/2013 - Nielsen BookScan 2012 End of Year Review

Wednesday, 9 January 2013, Woking

Nielsen BookScan – 2012 book sales decline but not to the extent anticipated!

Nielsen released its topline analysis to clients, a short summary of which is featured here.

The UK Total Consumer Market (TCM) Panel
Sales of physical books in the Nielsen BookScan UK TCM continue to decline in 2012, with value sales down 4.6% year-on-year, and volume sales down 3.4%.  However, this decline is less severe than that seen in 2011, when value sales declined 6.3% and volumes were down 7.2% on the previous year.  Ann Betts, Nielsen Book’s Commercial Director, commented: “in the context of a stagnant economy, challenging retail conditions and the growing adoption of e-books the 2012 figures show an underlying resilience in the market, and a continuing public appetite for the written word.”

The Irish Consumer Market (ICM) Panel
Sales measured through the Nielsen BookScan ICM panel reached a total of €123.4m and 11.5m units in 2012.  This represents a decline of 6.5% in value and 7.2% in volume, both less of a decline than previously seen when comparing 2011 vs. 2010, which was a decline of 9.2% and 8.2% respectively.  The average selling price (ASP) rose to €10.78 in 2012 from €10.70 in 2011.


Notes to Editor:
For further information

David Walter, Research and Development Analyst, Nielsen BookScan
t: +44 (0)1483 712 353 or email:

Mo Siewcharran, Head of Marketing, Nielsen Book, International
tel: +44 (0)1483 712 300 email:

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